Slow Ventures · Nov 5, 2026

Sessy Studio

by Chef Esther Choi

15 West 28th Street, Floor 7
New York City

Opening Q1 2027


Condiments are our wedge.
The studio and creator capsules are the business.

Sessy is a creator launchpad for Asian American food.

Esther's pantry line proves the model, the studio is the hub,
and creator capsules are the engine.

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Why now

Ownership and
creative freedom

Creators want more than a paycheck.

Digital is moving
to physical

Creators are building real businesses, not just posting.

Two options

Do the hard work alone, or come to Sessy.

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Esther is the proof

815,000

About 815,000 followers across Instagram, TikTok and YouTube

$5.48M

Frozen line under her name at Walmart, in the 52 weeks to Q2 2025

Chef and owner of mŏkbar (Manhattan, Newark, Las Vegas); partner in Ms. Yoo and Ö Bar at The Hugh; chef behind Dubu Hana, opening in Jersey City this fall.

First cookbook: Hand Taste: Cook Like a Korean Grandmother (Voracious, October 27, 2026).

Co-hosts Food Network's 24 in 24: Last Chef Standing; hosts Heat Eaters for First We Feast (2024 Webby Award).

Kitchen Gadgets for Eater drew more than 50 million views.

4

What's already built

138 paid orders in the first two months

130 new customers, an average order of $43 to $44, and no paid ads.

Online store live since August 3, 2026

Soy sauce, sesame oil and gochujang, made in Korea by Sempio, founded in 1946.

Independent retailers ordering through Faire

Since September 2026.

Both SESSY trademarks registered to the company

October and November 2026.

$500,000

A first round from a strategic investor in Asian food manufacturing.

Q1 2027

The studio, under renovation now, opens.

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Three businesses under one roof

Content studio

Esther's shows and YouTube programming, in a kitchen built for camera, with two audio rooms.

Event venue

Ticketed dinner series with guest chefs, activations, launches and buyouts, on in-house catering and bar.

Advisory and showroom

Content strategy and production for partner brands, and a showroom for Asian creators and emerging brands.

And Sessy

Every format can end in a product.

6

The space

The whole 7th floor

Front: a living room that converts to event seating.
Back: the camera-ready kitchen and content studio.
Esther's office and two recording rooms.

Setups

Guests

Long-table dinner

18 to 28

Hosted talk

30

Tent table

16 to 18

Cocktail reception

Up to 75

Design by Dana Collective
Partners Samsung Dacor and Eastern Edition


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The flywheel: six revenue lines
from one body of work

Original shows

1

Social cutdowns

Of every episode

2

Brand integrations

Written into the formats

3

Live dinners

Filmed as they happen

4

Content production

For partner brands

5

Product collaborations

Under the Sessy name

6

Each format feeds the next.

8

Creator capsules: how a creator becomes a product

A creator shoots in the studio and co-creates a limited Sessy product.

9,000

Pre-sold before production

Made only once 9,000 are pre-sold.

18,000

Units per capsule, capped

Winners become permanent.

Up to about $1.37M of net revenue per capsule in our plan.

Capsules that miss the gate are refunded and retired.

Sessy keeps the name, recipes and formulations; the creator earns a royalty.

9

The pipeline

About 200

creators reached out after the studio announcement.

Four are furthest along; all verbal interest, nothing signed.

Names are shared under NDA.

Comedian and food creator, about 27 million followers

Halal sambal

Food creator, about 9.5 million followers
(5.5 million TikTok, 3.4 million YouTube)

Salad dressing

Food Network judge and restaurateur with his own pantry line

In discussion

Golden Globe-winning actor and comedian

Dumpling

10

The economics

$185,000

About $185,000 in studio contribution in Sessy's 2027 plan: about $153,000 from half the venue's net, plus $32,000 from the creator program.

$7,500 a month

From December 2026. Sessy shares the space 50/50 and pays half the renovation.

Mokbar, Esther's restaurant group, holds the five-year lease.

Sessy owns the studio kit outright.

11

Thank you

Come see it again when it opens in Q1 2027.

Yannick Crespo, Co-founder and COO
yannick@eatsessy.com

Sessy · 15 West 28th Street, Floor 7, New York City

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